Privacy Policy
Last updated: March 02, 2020
This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use the Service, and tells you about your privacy rights and how the law protects you.
We use your personal data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.
Interpretation and Definitions
Interpretation
The words whose initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or plural.
Definitions
For the purposes of this Privacy Policy:
- You means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
- Company (referred to as either “the Company”, “We”, “Us” or “Our”) refers to Lender Prism, 5847 San Felipe St, Suite 1700, Houston, TX 77057.
- Affiliate means an entity that controls, is controlled by, or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for election of directors or other managing authority.
- Account means a unique account created for you to access our Service or parts of our Service.
- Website refers to Lender Prism.
- Service refers to the Website.
- Country refers to Texas, United States.
- Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, provide the Service on behalf of the Company, perform services related to the Service, or assist the Company in analyzing how the Service is used.
- Third-party Social Media Service refers to any website or social network website through which a User can log in or create an account to use the Service.
- Personal Data is any information that relates to an identified or identifiable individual.
- Cookies are small files placed on your device by a website, containing details of your browsing history among its many uses.
- Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (e.g., duration of a page visit).
- Do Not Track (DNT) is a concept promoted by U.S. regulatory authorities, particularly the FTC, for the internet industry to allow users to control online activity tracking across websites.
Collecting and Using Your Personal Data
Types of Data Collected
Personal Data
While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you. This may include, but is not limited to:
- Email address
- First and last name
- Phone number
- Address, State, Province, ZIP/Postal code, City
- Usage Data
Usage Data
Usage Data is collected automatically when using the Service. It may include information such as your device’s IP address, browser type and version, pages visited, time spent on pages, and unique device identifiers. When accessing via mobile, we may collect device type, OS, browser type, and diagnostic data.
Tracking Technologies and Cookies
We use cookies and similar tracking technologies (beacons, tags, scripts) to monitor activity and store information. You can instruct your browser to refuse cookies or indicate when one is being sent. Some parts of the Service may not function properly if you disable cookies.
Types of Cookies
Necessary / Essential Cookies
- Type: Session Cookies
- Administered by: Us
- Purpose: Enable core functionality, authenticate users, and prevent fraud.
Cookies Policy / Notice Acceptance Cookies
- Type: Persistent Cookies
- Administered by: Us
- Purpose: Identify if users have accepted the use of cookies on the Website.
Functionality Cookies
- Type: Persistent Cookies
- Administered by: Us
- Purpose: Remember your preferences (e.g., login details or language) to enhance your experience.
For more details, see our Cookies Policy.
Use of Your Personal Data
The Company may use Personal Data for the following purposes:
- To provide and maintain our Service, including monitoring its usage.
- To manage your Account, allowing access to various features as a registered user.
- For contract performance, including purchase and service agreements.
- To contact you via email, phone, SMS, or push notifications regarding updates or important information.
- To provide marketing and promotional content, unless you have opted out.
- To manage requests or inquiries you send to us.
Sharing Your Personal Data
We may share your personal information in the following situations:
- With Service Providers for analytics, advertising, or communication support.
- For business transfers (e.g., mergers, acquisitions, financing).
- With Affiliates who must adhere to this Privacy Policy.
- With Business Partners to offer related products or promotions.
- With other users when interacting publicly or via third-party platforms.
Retention of Your Personal Data
We retain Personal Data only as long as necessary for legal or operational purposes. Usage Data is generally retained for a shorter duration unless required for security or functionality improvements.
Transfer of Your Personal Data
Your data may be transferred and maintained outside your jurisdiction. By submitting your information, you consent to this transfer, provided adequate protections are in place.
Disclosure of Your Personal Data
Business Transactions
If involved in a merger or acquisition, your data may be transferred, with notice prior to any policy change.
Law Enforcement
We may disclose data when required by law or government requests.
Other Legal Requirements
We may disclose data in good faith to:
- Comply with legal obligations
- Protect company rights or property
- Investigate wrongdoing
- Protect users or the public
- Prevent legal liability
Security of Your Personal Data
While we use commercially acceptable means to protect data, no electronic storage or internet transmission is 100% secure.
Detailed Information on Processing
Service Providers
Service Providers have access to your data only to perform assigned tasks and must not use it otherwise.
Email Marketing
We may use your Personal Data to send newsletters and promotional content. You may opt-out anytime via unsubscribe links or by contacting us.
Provider: Mailchimp Privacy Policy: https://mailchimp.com/legal/privacy/
Behavioral Remarketing
We use remarketing to advertise after you visit our Service.
Google Ads (AdWords) You can manage ad preferences here: http://www.google.com/settings/ads Opt-out browser add-on: https://tools.google.com/dlpage/gaoptout Google Privacy Policy: https://policies.google.com/privacy
Payments
We use third-party processors and do not store payment details. These processors comply with PCI-DSS standards.
PayPal: https://www.paypal.com/webapps/mpp/ua/privacy-full
"Do Not Track" Policy (CalOPPA)
Our Service does not respond to DNT signals. You can enable or disable DNT in your browser settings.
Children’s Privacy
We do not knowingly collect data from anyone under 13. If you believe your child has provided data, contact us for removal. Users aged 13–18 may have limited functionality under applicable laws.
Links to Other Websites
Our Service may contain external links. We are not responsible for the content or privacy practices of third-party websites. Please review their policies before providing personal data.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. You will be notified via email and/or a prominent notice on our Service before changes take effect. Please review this page regularly.
Effective upon posting of updates.
Contact Us
If you have any questions about this Privacy Policy, contact us:
- Email: [email protected]
- Phone: 713-679-1890